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There’s no need telling more what “customer loyalty” means. Or so we thought – because many of Chicago consumers fail to realize that loyalty runs concordantly with emotions. To prompt customer loyalty, a business must build an emotional bond with their customers.
For example, when a homeowner continues to believe in a roofer in Chicago that remains to provide his or her best option, and he or she gets “in love” with your service and takes your offer whenever faced with a purchasing decision – that’s customer loyalty.
That is why it is important for a roofing company to come up with customer loyalty initiatives, which are the most effective way to differentiate it from the competition.
Citing current research, Entrepreneur.com drives at this point of the importance of customer service:
Last year’s Customers 2020 report by Walker Information revealed a startling prediction: By 2020, customer service — not price or product — will be the key factor consumers will use make brand-loyalty decisions.
Not only well-known market leaders can capitalize on this trend. Some small businesses and scrappy startups are already delighting customers.
Customer service is the product. Companies doing customer support right don’t just treat it as an add-on. They invest in it so it’s part of the corporate culture and product strategy. A good overall customer service experience meets consumers where they are when trying to get in touch.
There’s no way for companies but to give what their consumers demand. On the other hand, consumers must do their part as well.
When seeking out a contractor for roofing in Orland Park IL, for instance, homeowners should take time to study the reputation of each company and should be able to choose a dependable one that earned merits on these three important accounts: longevity, community contribution and customer loyalty.
If you are fussy about details, do a little probing and refer to Better Business Bureau (BBB) to check on their listing of accredited roofing companies. You will see that Rogers Roofing, Inc. was commended for outstanding achievement and for ’18 years’ longstanding partnership with the highly-respected organization.
BBB also cited Rogers Roofing’s leadership and participation in living out the eight ‘Principles of Trust’ established as the foundation of the BBB, namely: Start With Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Embody Integrity, and Safeguard Privacy.
We can tell that the ‘Principles of Trust’ embody ‘Customer Loyalty’ and it will certainly work to your advantage if you hire us to attend to roofing, siding or window needs.
BBB, of course is a nonprofit organization that mainly serves as an intermediary between consumers and businesses and also reviews advertising, alerts the public to scams, and assists when accredited companies desire to donate to charities.
(Article Excerpt from Will Your Company Be a Leader of the Customer-Service Revolution?, Entrepreneur.com)
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